Web Dev Big Priority for B2B Spending in 2013

Less than half of US business-to-business marketers will be expanding their marketing budgets in 2013. However, over 70% of marketers surveyed have said they will increase their spending on Web Development this year.

Most B2B web marketing (87%) consists of content marketing to potential customers. B2B content marketing is a way of a corporation providing information to a potential customer that makes that makes them more intelligent. The theory is that an informed customer will build trust and confidence in your product and in turn patronize your business.

Full Article: http://finchannel.com/Main_News/Tech/122793_Web_Development_Top_B2B_Priority_in_2013/

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