Web Dev Big Priority for B2B Spending in 2013

Less than half of US business-to-business marketers will be expanding their marketing budgets in 2013. However, over 70% of marketers surveyed have said they will increase their spending on Web Development this year.

Most B2B web marketing (87%) consists of content marketing to potential customers. B2B content marketing is a way of a corporation providing information to a potential customer that makes that makes them more intelligent. The theory is that an informed customer will build trust and confidence in your product and in turn patronize your business.

Full Article: http://finchannel.com/Main_News/Tech/122793_Web_Development_Top_B2B_Priority_in_2013/

This entry was posted in Business and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s