Less than half of US business-to-business marketers will be expanding their marketing budgets in 2013. However, over 70% of marketers surveyed have said they will increase their spending on Web Development this year.
Most B2B web marketing (87%) consists of content marketing to potential customers. B2B content marketing is a way of a corporation providing information to a potential customer that makes that makes them more intelligent. The theory is that an informed customer will build trust and confidence in your product and in turn patronize your business.